The importance of “Soft Power”

President George H. W. Bush on Tiananman Square in Beijing (China), February 25, 1989 (Source: ChinaFile)

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Few years ago, I was captivated by Professor Joseph S. Nye Jr.’s book Soft Power: The Means to Success in World Politics. I recently approached the former Dean of the Harvard’s Kennedy School of Government and former Clinton administration official to submit him a few questions. He generously accepted to respond. Here is the content of our exchange.

You are the father of the term soft power. Just to make sure all my readers understand well, what would be the best short definition of this concept and why is it so important in international relations?

Power is the ability to affect others to get the outcomes you want and it is basic to international relations analysis.  You can affect others by coercion, payment, and attraction. Soft power is the ability to get what you want by attraction rather than coercion or payment.

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